Mark Richardson remembers MCA. (via pitchfork)

Wrote about MCA this afternoon for Pitchfork. RIP Adam Yauch.

Posted at 5:53pm and tagged with: mca, Beastie Boys,.

Forget about Kurt Cobain for a second: For kids like me, the Beastie Boys invented the 90s. Technology was changing fast and the world was shrinking rapidly. Between their music and label/magazine Grand Royal, the Beasties showed how to reach out and scoop up all the best parts. New York hip-hop and punk rock, Japanese pop, Jamaican dub— all of it could be gathered and re-assembled into something that reflected who you were. This sort of cultural mixing was nothing new, but the Beastie Boys brought it to the mainstream. They were ambassadors, but their hipness didn’t look down on anybody. It felt inclusive.
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